I met with Matt in Salt Lake City over the weekend (yep, I went skiing at negative Fahrenheit temperatures...) and we talked during a nice dinner. He blogged about things I wrote here in the past. It is funny to see that other people are better than you at explaining your own thoughts...
I would therefore suggest you to check his post clicking here.
I just want to add a comment to "Sell open source to those who don't like/trust open source". Selling to someone that does not like/trust/use you is nothing new. Skype does it. They make money because people do not use Skype (that is, calling a landline). If everybody had Skype, they would be out of business. That's an interesting tought for eBay ;-)