Tuesday, June 19, 2007

Why is Yahoo collecting my cell number?

It might be the open source soul in me, but I always hated companies collecting information about me. However, I realize sometimes it is a necessary evil and I can live with that. At least, I expect something tangible in exchange. If you just get my data and you give me nada, I get pissed.

One spectacular example is Yahoo Go, advertised quite a bit lately. There is an ad to get you to download Yahoo! Go 2.0 for Windows Mobile, shown below. I would suggest you click on it...

If you followed my suggestion, you have been presented with a page that starts with:

We found 79 phones that work with Yahoo! Go

However, if you scroll that list, there is NOT EVEN ONE phone that works! They all say "Coming Soon"... The message should say "We found 0 (zero, nada) phones that work with Yahoo! Go"...

Why would Yahoo do it? Because there is a clear invitation on the right to put your phone number in. They will gladly collect it, send you a message (for which, you'll pay in the US) and have you walk into their site from your phone. At the end, they will tell you your phone is not supported, but they will notify you once it is ready.

If they know my phone is not supported, why are they collecting my cell phone number? Why am I spending my money to receive a message? What do I get back? Nada de nada... I am pissed...

Let's hope the Chief Yahoo! now Chief Executive Yahoo! turns his company around. It starts from the small things, like this one. Don't be evil.