I have used an iPad since the day it was released. I went from avid users to casual user. Initially, I put the iPad in my bag every day, to eventually find out I never took it out. It now lives on my couch and it comes with me every time I fly somewhere. I love my iPad (and I think it loves me too).
The app I want to use more in my iPad is Facebook. I do not have time during the day to play with Facebook (sadly), but I do have time at night in front of the TV (hoping that someone will eventually discover that stupid multitasking is the cure for Alzheimer).
There is no iPad Facebook app.
I know, I know, there is an iPhone Facebook app. You can download that one and use the tiny window with an enormous black frame, or stretch the tiny window to a full size with horrible UI degradation (in particular for pictures, and - you know - Facebook is the largest photo site in the world since 2008...).
For months, I wondered: why? Why? Why are you forcing me to a crappy experience or, worst, you want me to open the browser and access Facebook there? It is insane, the browser is not meant for it. I am not going to do it. The native Facebook iPhone app is the best Facebook experience, even compared to a desktop browser. It is what a mobile app is supposed to be. It is where mobile plus a touchscreen show why they are the future of computing.
Why there is no Facebook iPad app? One with the same usability of the iPhone app, but at full screen, with beautiful graphics, great photos, using the power of a larger screen? It would be the best Facebook experience ever.
TechCrunch reported a week ago that the official Facebook answer is: “The iPad isn’t mobile”. Ergo, use the browser as on a desktop and suck it up, you losers.
What? May I call BS?
Yes, I do. This morning I opened the iPhone Facebook app on my iPad and for the first time ever I noticed one thing: it does not have any advertising. I just do not know why I did not notice it before (maybe ADD due to stupid multitasking). There is no ads. None. Period. Facebook is making zero dollars zero on the iPhone app. They make all their ad money on desktop and the browser...
Here you have it. This makes sense. Facebook does not yet have a mobile ad machine. If they push a great iPad app and the tablets become the future of computing, they are screwed. They need first to find a way to stuck some ads in the mobile app, then they will do it. For now, they are just trying to force you to use the browser on the iPad, so they can push you all their ads.
Oh, BTW, I would pay for an iPad Facebook app with no ads, Zuck. You got me locked in. That is what I want to do on my couch. Just do not BS me, please.