Monday, June 06, 2011
The sweet feeling of validation
Feel free to skip this post. I am not writing it for you, I am writing it for myself. I just want to keep a log of what happened today, because I have been waiting for years for this moment...
Today Steve Jobs unveiled iCloud. I wrote on this blog many times before it was going to happen one day, and it did. What surprised me is the words he chose to explain why cloud and synchronization are so key to the future of computing. Why? Because it sounds like me talking ;-) How cool is that?
This is what he said:
I get to talk about iCloud. We've been working on this for some time. About 10 years ago, we had one of our most important insights. We thought the PC would be the hub for your digital life. Where you put your photos, your video, your music.
You were going to acquire it, and sync it to the Mac, and everything would work fine. And it did... but it's broken down in the last few years.
Why? Because all your devices have photos, have video, have music. If I buy something on my phone, I have to sync it to get a song I bought. Then I have to sync that to other devices, and if I have photos, it's the same thing... and keeping these devices in sync is driving us crazy!
We've got a solution for this problem. We're going to demote the PC and the mac to just be a device. We're going to move your hub, the center of your digital life, into the cloud.So now, if I get something on my iPhone, it's sent to the cloud immediately, and they're pushed down to my devices automatically. And now everything is in sync without having to think about it. I don't have to be near my Mac or PC.
Posted by Fabrizio Capobianco at 16:37
8 Comments:
Folletto Malefico said...
Well, he used it since a long time ago: http://www.youtube.com/watch?v=qmPq00jelpc ;)
Comment Posted at 16:47
Fabrizio said...
You are right, we'll give him that ;-) Apparently, we copied it from him. And rightly so: he is the master in building things that just work (MobileMe excluded, of course).
fabrizio
Comment Posted at 17:08
Congratulations, Fabrizio! Not only you predicted what is going to happen with MobileMe (it took awhile, but still ...), but you also got a good shot at the obsolescence of the file system metaphor (your previous post) - Jobs did mention that as well.
Either Steve Jobs reads your blog regularly, or you read his ... thoughts ;)
Comment Posted at 06:45
...or: YOU ARE Steve Jobs!
:D
Comment Posted at 08:11
Fabrizio said...
Looking at him, I would rather not... Better unknown and healthy...
Comment Posted at 08:55
I know what you mean - he did seem a little tired on the keynote.
I really hope he will get better - we should appreciate his presence in our business (I don't have a single Apple product and I still admire this guy, really).
Comment Posted at 14:21
I agree with above - like the post!
Comment Posted at 03:49
Fabrizio,
By the way - thoughts on how this affects Spotify?
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