Monday, June 06, 2011

The sweet feeling of validation

Feel free to skip this post. I am not writing it for you, I am writing it for myself. I just want to keep a log of what happened today, because I have been waiting for years for this moment...

Today Steve Jobs unveiled iCloud. I wrote on this blog many times before it was going to happen one day, and it did. What surprised me is the words he chose to explain why cloud and synchronization are so key to the future of computing. Why? Because it sounds like me talking ;-) How cool is that?

This is what he said:
I get to talk about iCloud. We've been working on this for some time. About 10 years ago, we had one of our most important insights. We thought the PC would be the hub for your digital life. Where you put your photos, your video, your music.

You were going to acquire it, and sync it to the Mac, and everything would work fine. And it did... but it's broken down in the last few years.

Why? Because all your devices have photos, have video, have music. If I buy something on my phone, I have to sync it to get a song I bought. Then I have to sync that to other devices, and if I have photos, it's the same thing... and keeping these devices in sync is driving us crazy!

We've got a solution for this problem. We're going to demote the PC and the mac to just be a device. We're going to move your hub, the center of your digital life, into the cloud.
So now, if I get something on my iPhone, it's sent to the cloud immediately, and they're pushed down to my devices automatically. And now everything is in sync without having to think about it. I don't have to be near my Mac or PC.
He even had a slide with the motto our Product Manager has used to focus our team: "It just works".

Here you have it. If the greatest visionary on earth tells the word that the future is what we started building ten years ago, then it means we were doing something right. Seeing Apple catching up to the concept feels great. Validation is sweet.

What about Funambol? This is just a great lift-off for us. iCloud is an Apple-centric platform. If you own an Android device (just one, and keep in mind they are getting everywhere, in your TV, car and so on), or a BlackBerry, or a Windows phone... you are screwed with iCloud. This is the Apple silo. Everything will work as long as you stay within the silo. However, in any family or company I know, there is a mix of everything. And that is where the big money is.

It is great that Apple is showing it to everyone, because when they do, everyone believes it. When I say it, nobody gives a damn :-)) Now life is going to be so much easier!

Thanks Steve, you made my day, and probably ten years of my life.