The survey found that 29% of Apple’s existing company were “More Likely” to buy Apple products in the future because of iCloud, a service that was announced only a month ago and has yet to be entirely rolled out.
Even more interestingly, 13% of those who do NOT own an Apple device were also “More Likely” to buy an Apple product in the future because of the service.I always say that a Personal Cloud service is sticky. Your life is in it. The more you use it, the more difficult it gets for you to leave. A few months in, you are stuck forever.
Here, though, we are talking about a service which does not even exist. Sticky before birth.
It is funny, but once again a proof of the power of Apple marketing. They make you desire things that do not exist yet. I will never stop thanking Steve Jobs: he made people understand what a smartphone can do, why you need an App Store, now he is explaining what the a cloud synchronization service will do. It benefits everyone in the industry.