The Enterprise Open Source magazine is running an article this month about marketing and segmenting your open source community. The examples are taken from Funambol marketing strategy, so you can find a lot of our brainstorming, trials, errors and successes in it. In a nutshell, a lot of sweat for the last few years. Mine and of the team around me.
In my opinion (and not just because I know the authors...) it is a must read if you are doing/looking at a commercial open source company. Being in the first crop is a nice thing, but it also means making a lot of mistakes and be forced to learn from them. You are definitely better off reading about what worked for us and avoid the mistakes ;-)
And working it seems, I might add with a smile. Today is a great day at Funambol. I am closing the books on the best quarter in the history of the company, where we blew our numbers and signed two major deals in the last six weeks. Even better, knowing we have two additional big deals just in reach to be closed in the next few weeks. Good quarters should always end on a Friday, so you have the entire weekend to enjoy them :-)