In a break from the company’s usual exclusive partner model, both Vodafone and Telecom Italia will be offering Apple’s iPhone in Italy.That's pretty odd, but it will mean more iPhones in Italy. I am ready to bet it is going to be a great success (despite not being a big hit on other countries in Europe).
Apple gave no details as to why it broke from its single carrier per market model; Telecom Italia announced it “has signed a deal with Apple to bring the iPhone to Italy later this year,” and Vodafone announced it would offer the popular handset in 10 countries, including Italy. In a statement, Vodafone said: “Later this year, Vodafone customers in Australia, the Czech Republic, Egypt, Greece, Italy, India, Portugal, New Zealand, South Africa and Turkey will be able to purchase the iPhone for use on the Vodafone network.”
It is all about fashion. And the iPhone is fashionable. Works in Italy.