Monday, May 07, 2007

Are you an omnivore or a lackluster veteran?

Today, the Pew Internet & American Life Project released the results of a survey designed to classify Americans into different groups of technology users. They asked people if they had gadgets and connectivity, what they were doing with them and if they liked it or not.

The findings are quite interesting, in particular because they put them in a table with funny names. You find it below. If you click on it, it gets bigger (and you can even read it ;-)

In a nutshell, there are three big categories: the Elite (Web 2.0 savvy), Middle-of-the-road (funny enough, they put mobile centric people here, like Mobile is not Elite :-) and those behind the curve (for many different reasons).

The game is to put your entire family in the boxes. I would probably end in the Omnivores; I would put my wife in the Connected but Hassled, my parents in Light but Satisfied (they would be lost without a Skype video chat every week), my sister-in-law in Inexperienced Experimenters (she blogs but could do way more), my grandma in Off the Network (but my mom prints out for her every email and post by any relative) and so on...

We should put points on every box and see which family scores higher.