I can't say I am surprised, but it is hard not to notice that the top 5 preferences are all messaging. Browsing comes sixth and mobile TV eleventh... Porn seems to be missing because I would have expected it to be high in the list, or maybe it is in the "content" category, or maybe the GSM Association was just shy to ask...
On messaging, there is a quite interesting finding, although not surprising:
The survey uncovered some significant regional differences. North American respondents ranked mobile email as the service they most prefer, ahead of text messaging and mobile instant messaging. In Europe and Asia, text-messaging scored highest, followed by mobile email and MMS.Bottom line: messaging is king. I do not see this changing any time soon. The phone is a communication device, people need to communicate when moving, they use their mobile device. Everything else is gravy.